Andraé Alexander

London, UK 

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Profile

A product-focused strategist with 12+ years' experience shaping systems, governance, and delivery across fintech, SaaS, and media.

Proven record translating complex needs into requirements, roadmaps, and operational frameworks. Focused on reducing risk, improving efficiency, and scaling delivery.  

Ex-BBC and Smart Pension, currently shaping AI governance and product operations at dunnhumby.

Highlights

✅ dunnhumby | Scaled governance and tooling for AI-powered workflows, enabling operational clarity across product teams.

✅ Royal London | Unified 2 legacy initiatives into a modular product roadmap for regulated journeys.

✅ Smart Pension | Delivered a mobile-first redesign for product onboarding, improving service speed by 200%.

✅ BBC | Rebuilt a 10,000-page internal platform into a task-based service, increasing user satisfaction by 20% and decreasing onboarding time.

Skills

Strategy and planning

  • Product scoping and definition
  • Opportunity scoping and user requirements
  • Roadmap development and prioritisation

Collaboration and leadership

  • Alignment across Product, Legal, Design, and Engineering
  • Workshop facilitation and agile ceremonies
  • Change enablement and communications strategy

Process and delivery

  • Sprint planning and backlog management
  • User research and data-informed iteration
  • Journey design and user flow optimisation

Systems and operations

  • Governance frameworks and operational tooling
  • AI guardrail design and content workflows
  • Tooling for intake, triage, and reporting

Current role

Senior Content Designer (Product Ops and AI Services)

dunnhumby (Feb 2025 – Present)

Leading cross-functional initiatives, scaling systems and GenAI operations.

  • Defined AI guardrails and prompt libraries with Data Science.
  • Partnered with product designers to build and refine Figma components and prototypes.
  • Developed notification and error handling design and registries.
  • Built tooling for intake, triage, and operational clarity for multiple teams.
  • Developed cross-functional playbooks in Confluence.

Previous experience

Senior Digital Content Designer

Royal London (May 2024 – Dec 2024)

Owned product content across retirement and insurance products.

  •  Unified two legacy initiatives into a single roadmap.
  • Defined MVP, scope, and governance for regulated journeys.
  • Developed content requirements for modular patterns and IA models within W3C standards.
  • Led workshops to align delivery teams and stakeholders.

Lead Content Designer

Smart Pension (Jan 2023 – Feb 2024)

Led product strategy, content systems, and information architecture across two products.

  • Delivered mobile-first product redesign, improving processing speed by 200%.
  • Partnered cross-functionally to define legal and regulatory system requirements.
  • Led content strategy, developing requirements, journey management, and personalisation.

Senior Content Designer

Smart Pension (2022 – 2023)

Led design for Smart Retire user journeys, including onboarding and localisation.

  • Redesigned onboarding journeys and localisation workflows.
  • Iterated information architecture and design system documentation standards using Zeroheight and Confluence.
  • Co-led product discovery and feature scoping, establishing scalable governance practices.
  • Developed low- and high-fidelity wireframes with Designers.

Content Producer

BBC (2017 – 2021)

Led the redesign of the BBC’s 10,000+ page internal service platform, developing task-based internal service journeys.

  • Delivered CMS migration and metadata frameworks, coordinating sprint delivery and quality assurance.
  • Implemented rights-aware user journeys to support conversions, compliance and asset lifecycles.
  • Increased user satisfaction by 20% YoY for key service areas.

Product Support Specialist

BBC (2016 – 2017)

Managed intranet operations in an agile product team, partnering with Analysts to drive continuous improvement.

  • Partnered with UX and Product to develop user-first content patterns and workflows.
  • Analysed usage and performance data to support product backlog grooming and release planning.
  • Managed SharePoint content operations and tooling, supporting internal content workflows and publishing lifecycles.

Digital Content Manager

BBC (2015 – 2016)

Led the BBC's SharePoint migration, delivering content systems and editorial operations.

  • Designed site information architecture to improve search, navigation, and enablement.
  • Developed content types and editorial workflows.
  • Partnered with engineering to develop technical guidance and publishing tools for content editors.

Product delivery stack

Design

Figma, Miro, Adobe XD

Analysis

ChatGPT, Perplexity, Fullstory, Optimizely, Screaming Frog, WAVE

Operations

Jira, Airtable, Trello, Planner, Excel

Documentation

Confluence, WordPress, Dovetail, Zeroheight

Education

MSc Marketing (with Merit)

Brunel Univeristy

2007 - 2008

BA (Hons) Law with Publishing and Media (2.1)

Middlesex Univeristy

2003 - 2006

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