Hey there.
I'm Andraé.

I know that every great product vision starts with a story.

I help product teams turn that call to adventure into actionable and user-centred systems that scale, build trust, and deliver measurable outcomes.

Over the past 12 years, I’ve led strategy and operations across fintech, SaaS, and media, partnering with teams at the BBC, Smart PensionRoyal London, and dunnhumby.

My work blends product strategy, design operations, and regulatory insight. I turn evidence into requirements, jobs into connected journeys, and services into governance that help teams align and move faster.

Right now, I’m focused on product leadership roles where I can bring clarity to complexity and momentum to new ideas.

If you’ve got a new adventure in product systems, structure, and strategy, I’d love to hear about it.

Skills.

User research

Co-creation

Content design

Content management

Wireframing

Videography

Content strategy

Mapping

UX writing

Information architecture

Editing

Photography

Tools.

Miro

Confluence

Google Sheets

Photoshop

Lightroom

SharePoint

Figma

Jira

Davinci Resolve

Canva

Google Analytics

WordPress

The camera guy.

Outside of product, I’m also interested in photography and video editing.

This type of creative work has helped me explore ideas, needs, and services from different angles, sharpening my eye for narrative, framing, and detail.

 

Let's chat.

I'm available for work and happy to chat about new roles and projects.

LinkedIn

Email

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